>Fashion Craze- The Big Apple- 1937


Everybody’s learning how to do the Big Apple….
Leafing through a recent catalog find I stumbled across “Big Apple” print dresses.  How thrilling! I hadn’t realized that apple print went along with the swing dance craze that influenced dress in the late thirties.  These pictures date to 1937 from a midsummer sale catalog.  Aren’t they the best?  Now I’ll be on the hunt for the perfect apple print to fashion myself a dress from.  Or perhaps it’s time to try out Spoonflower?
If a dress wasn’t enough this page also has apple print shoes!

 And if a dress and shoes aren’t enough you could even order a Big Apple slip!

Here’s a video of Whitey’s Lindy Hoppers performing the dance in 1939.
Hope everyone had a lovely Easter weekend!
This entry was posted in 1930s, catalog scans, dances, novelty clothing, swing style. Bookmark the permalink.

12 Responses to >Fashion Craze- The Big Apple- 1937

  1. AvaTrimble says:

    >What a cute trend! I don't tend to go for kitsch much myself, and I don't know how to do the dance in question, but I think that some shiny red apples as, say, button earrings and a sweater guard could be seriously cute.

  2. >So cute! I have a green apple skirt, but that is about the extent of it. Do try spoonflower!

  3. Andrea says:

    >It's nice to see something other than cherries! I have to have an apple dress!

  4. >this is a beyond fascinating post. I'm showing my mom this right now (in the 80s she was known as the "apple lady" due to a huge apple bric a brac collection sparked by someone noticing this little golden apple decal she had on the corner of her eyeglass lens). Such a fantastic trend!

  5. Meg says:

    >Haha. I was squuuuiiinting at the first page, saying, "Are those…no…no way. Are those APPLE SHOES?" and just as I was going to write it off as just TOO MUCH, there they were in the second page! I love them. And apple print number two gets my vote…although did you notice the little dancers on the first dress? So cute!

  6. melina bee says:

    >What cute dresses! I love fruit themed prints, so innocent. I also love that two piece knit ensemble in the corner with the adorable beret.melina bee

  7. >Ohh, that's amazing! I want an apple print dress now, as well. And to finally learn how to do the Big Apple. A lot of my friends know it and it's so fun to watch them do it.-Andi x

  8. Steph says:

    >Are apple prints to be the new cherry prints? I sure hope so. Love that huge apple printed dress, once again you give me so much inspiration.

  9. >Oh, this is just too fun! I knew about the Big Apple dance craze – but had no idea that one could completely outfit oneself in Big Apple togs. Love the style and print on the first dress.Can't wait to see what you come up with for your Big Apple dress!

  10. Andrea says:

    >I LOVE that first apple dress! So cute!

  11. casey says:

    >Apple print dresses are pretty swell, but a printed slip?! Must get me one of those! 😉 lol.1937_wearinghistory0

  12. Charlotte says:

    >Wonderful prints – these catalogue pages are so much fun!xx CharlotteTuppence Ha'Penny . Blitz Diary

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